November 30

0 comments

Ather 450 production ends – Next Phase?

By Team Zevify

November 30, 2020


Phase 1

Ather Energy, Bangalore-based India’s first intelligent electric scooter manufacturer debuted the Ather 450, India’s first premium electric scooter in November 2018.

Ather 450
The Ather 450

It was designed from scratch to offer a great and hassle-free scootering experience to the consumers. The main aim of Ather Energy was to create a replacement for the traditional petrol-powered scooters with no emission all-electric scooters that could match the capabilities of the regular scooters.

In the span of two years gained a lot of popularity and success amongst automobile enthusiasts in Bangalore and Chennai, as it was only available in these two cities.

As of November 28, 2020, Ather Energy ceased the sales of the 450, marking the end of phase 1 and its legacy will be carried forward by the all-new Ather 450X and the Ather 450 Plus respectively.

Production line of Ather
Production line of Ather

Phase 2

Ather Energy with the aid of Series D funding planned the growth very rapidly and as a result, the Ather 450X and the Ather 450 plus will be introduced not only in the markets of Bangalore and Chennai but Ather Energy will be expanding their reach to the markets with introducing the brand into new markets, namely – Hyderabad, Mumbai, Ahmedabad, Pune, Delhi, Kochi, Kozhikode, Coimbatore and Kolkata.

Charging Infrastructure for Ather
Charging Infrastructure for Ather

Ather Energy with the aid of Series D funding planned the growth very rapidly and as a result, the 450X and the 450 plus will be introduced not only in the markets of Bangalore and Chennai but Ather Energy will be expanding their reach to the markets by introducing the brand into new markets, namely – Hyderabad, Mumbai, Ahmedabad, Pune, Delhi, Kochi, Kozhikode, Coimbatore and Kolkata.

Ather charging grid
Ather charging grid

To make the experience even more hassle-free for the consumers, Ather Energy is planning to set up 135 fast-charging public stations Ather Grid across these 11 cities by the end of 2020.

The 450X is quicker than the 450 and is much more advanced in the terms of technology.

For existing 450 owners who are looking to upgrade to the 450X and for the one’s looking for pre-owned Ather 450, Ather has developed a peer-to-peer service system in which the Ather 450 will through a series of tests and thereafter will be listed on the Ather Certified Pre-owned program with Ather Health Certificate which is basically the assurance to the new buyer.

Delivery of the 450X
Delivery of the 450X

Ather 450 had been improving over the years with 7 updates that introduced features like Eco-mode, Dark theme for the dashboard and guide-me-home lights assuring the consumers that the scooter had been improving over time.

As we talk about the Ather 450X, all the great features of the Ather 450 will be carried over and the additional ones include Theft and Tow detection which will also be available to the existing Ather 450 users along with an OTA update. The journey that Ather Energy embarks upon is to change the present and enhance the future for a clean and emission-free India that can be experienced by the consumers through their premium electric scooters.

Read about the performance-oriented Ultraviolette that secured another round of funding here.

Written by – Jitarth Trivedi

Compiled by – Tirth Pandya

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Never miss a good story!

 Subscribe to our newsletter to keep up with the latest trends!

>